
Proven Strategies for Moving People and Ideas
Most change efforts don’t fail because the strategy was wrong. They fail because people never truly bought in. Persuasion is the missing skill. Drawing on more than two decades of research and coaching leaders who champion change, this book shows how to win the commitment that turns plans into realities.
I've written fifteen books and more than one hundred articles and book chapters on leadership development, persuasion, leading change, and more.
Available at cb.hbsp.harvard.edu ↗.
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